The meeting was led by B'nai B'rith International president Allan J. Jacobs and executive vice president Daniel S. Mariaschin. Participating corporate leaders included the chief executive officer of a major multinational company, the head of a large medical products firm and the chief executive officer of one of the country's major hospital neworks – all of whom have been honorees of B'nai B'rith. B'nai B'rith World Center chairman Haim Katz, Ph.D., and director Alan Schneider also participated.
Meetings were held with Israeli President Shimon Peres, Minister of Finance Yuval Steinitz, Jerusalem Mayor Nir Barkat, Nobel Prize laureate Prof. Daniel Shechtman, Teva President and CEO Dr. Jeremy Levin, Jerusalem Venture Partners founder and CEO Erel Margalit, YESHA Council Chairman Dani Dayan, Ministry of Health Director General Prof. Roni Gamzo, Israel Parks Authority Director for International Relations Salman Abu Rukun, IDF Field Hospital Commander Lt. Col. (res.) Dr. Ofer Merin and Deputy National Security Advisor Dr. Eran Lerman, among others. Site visits included Yad Vashem, the City of David, Tefen Industrial Park, the Carmel Forest fire area, the Bahai Gardens, IDF elite Yahalom Unit combat engineers base, the community of P'duel in the Benjamin region and the Technion Israel Institute of Technology in Haifa.
The mission was crafted and executed by the B'nai B'rith World Center in Jerusalem.
B'nai B'rith International executive vice president Daniel S. Mariaschin said that the mission provided a unique opportunity for leading U.S. business leaders to learn and experience Israel candidly and without the distorting lens of the press. He expressed the hope that the visit would also help to advance business cooperation between those corporations represented and Israeli businesses.