Project H.O.P.E. — Help Our People Everywhere — is a community action project whose major goal is the collection and distribution of food packages to poor and elderly Jews during Passover.
Many Jews who cannot afford special holiday foods depend on B'nai B'rith members to provide matzoh and the other Passover staples. To these people the remembrance is often as special as the needed food.
The story begins at the 8:14 mark in the video: