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In August of 2000, B’nai B’rith International created Enlighten America™ in response to a series of intolerant acts that were afflicting the nation. This educational initiative provides a voice to speak out against prejudice, bigotry, hatred and violence. Our goal is to inspire and educate Americans to eliminate stereotypes and open their minds to new cultures and ideals.
 
The centerpiece of the Enlighten America™ program is a pledge that individuals take to refrain from using slang expressions or telling jokes based on race, sexual orientation, gender, nationality or physical or mental challenges that would serve to demean another, and to act with civility even if one strongly disagrees with the position taken by others on political issues. Now, more than ever, we need to band together and promote tolerance and diversity.
While the program can be effectively implemented by individual families in their own homes, it can also be used as a starting point for community-wide action projects. Volunteers can take the pledge at community events or at informational tables about B’nai B’rith at community events, and use this as an opportunity to share the message with a larger audience. 
 
Enlighten America™ has provided the theme for school assemblies that featured speakers and acting troupes that incorporated the tolerance message in their presentations.
 
B’nai B’rith leaders shared this program via letters to the editors at their local newspapers as well as program content of friendship messages with other organizations. Enlighten America™ has also served as the roots of the B’nai B’rith Diverse Minds Writing Challenge that adopted the message of enlightenment and promotion of diversity and tolerance. ​​

The B’nai B’rith Enlighten America™ program includes:

  • Sharing and practicing the pledge every day, but especially on the days where we remember those who gave their lives to protect our rights and freedoms: Memorial Day, Veterans Day, Martin Luther King Jr. Day, Independence Day, Flag Day and on the anniversary of 9/11.
    ​
  • Promoting the Jewish concept of tikkun olam (repairing the world) by encouraging people to care for humanity by performing mitzvahs (good deeds) that seek to repair defects in our society.
Share the Pledge
  • Promoting the personal pledge as an integral part of holiday observances can help make a difference.

  • Click here to download a PDF of the Enlighten America™ Thanksgiving pledge.
    ​
  • Click here to download a PDF of the Enlighten America™ Passover pledge.

Contact Us

For more information, call 212-490-3290 or email enlighten@bnaibrith.org.

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Picture
  • About Us
    • 175th Anniversary >
      • Timeline
    • Annual Report >
      • 2019 Annual Report
      • 2018 Annual Report
      • 990 Forms
    • Presidents Book
    • Around the World >
      • Australia & New Zealand
      • Canada
      • Cuba
      • Europe
      • Israel
      • Latin America >
        • Argentina
        • Brazil
        • Chile, Bolivia and Peru >
          • Anti-Semitism Forum in Santiago 2019
        • Northern Latin America and the Caribbean
        • Organization of American States (OAS)
        • Uruguay and Paraguay
      • South Africa
      • United States >
        • Allegheny/Ohio Valley
        • Chesapeake Bay
        • Colorado
        • Evergreen
        • Golden Pacific
        • Great Lakes >
          • B'nai B'rith Great Lakes Scholarship Program
        • Greater Florida
        • Kentucky
        • Liberty
        • MetroNorth
        • Midwest
        • New England
        • North Central
        • Southern California >
          • Knesset B'nai B'rith
        • Omaha, Nebraska
        • Southern Communities >
          • Atlanta, Georgia
        • St. Louis, Missouri
        • Texarkoma
        • Tri-State
    • Departments & Careers
    • Calendar
    • Events >
      • 2020 National Healthcare Award
      • 2020 B'nai B'rith Leadership Forum
      • Jewish Holiday Calendar
      • Continuing Education
    • Insurance Programs
    • Leadership
    • Programs >
      • BBRAVO
      • For Communities >
        • Project H.O.P.E.
      • For Culture and Education >
        • Unto Every Person
        • Center For Jewish Identity
        • Enlighten America
        • Museum and Archives >
          • B'nai B'rith Klutznick National Jewish Museum® Collection
          • Holocaust Art Resource List
          • Palestine Mandate Coins
        • Smarter Kids - Safer Kids
      • For Kids >
        • B'nai B'rith Cares for Kids
        • Diverse Minds
    • Senior Staff
    • B'nai B'rith Connect >
      • B'nai B'rith Connect Fall 2019 Newsletter
      • Past Connect Events
    • Privacy Policy
  • Global Advocacy
    • Take Action!
    • Anti-Semitism / None Shall Be Afraid >
      • About None Shall Be Afraid
      • B'nai B'rith on the Front Lines
      • Resources
      • Students Speak Out Against Anti-Semitism Contest
      • Take Our Pledge
    • Intercommunal Affairs
    • Tolerance and Diversity
    • Europe
    • Latin America
    • Canada
    • Israel and The Middle East
    • United Nations
    • United States
  • Israel
    • World Center – Jerusalem >
      • Sally Bein
    • Israel and the Middle East
    • Israel Emergency Fund
    • Fighting BDS
    • History in Israel
    • Center Stage 2020
    • Previous Center Stage Editions
    • Jewish Rescuers Citation >
      • Jewish Rescue
  • Seniors
    • CSS Response to COVID-19
    • Virtual Trainings
    • CSS Advocacy
    • 50 Years of Senior Housing
    • B'nai B'rith Senior Housing Network Timeline >
      • Wilkes-Barre
      • Harrisburg, Pa.
      • St. Louis, Mo.
      • Reading, Pa.
      • Silver Spring, Md.
      • Allentown, Pa.
      • Peoria, Ill.
      • Houston, Texas
      • Claymont, Del.
      • Pasadena, Texas
      • Boston, Mass.
      • Hot Springs, Ark.
      • Queens, N.Y.
      • Scranton, Pa.
      • Fort Worth, Texas
      • Deerfield Beach, Fla.
      • Sheboygan, Wis.
      • Schenectady, N.Y.
      • South Orange, N.J.
      • Bronx, N.Y.
      • Tuscon, Ariz. - B'nai B'rith Covenant House
      • Marlton, N.J.
      • Los Angeles, Calif.
      • New Haven, Conn.
      • Chesilhurst, N.J.
      • Tucson, Ariz. - Gerd & Inge Strauss B'nai B'rith Manor on Pantano
      • Dothan, Ala.
      • Sudbury, Mass.
    • CSS Staff Bios
    • B'nai B'rith Resident Leadership Retreat
    • CSS Puerto Rico Meeting 2019
    • Housing Locations
    • Seniority Report Newsletter
  • Humanitarian Aid
    • Community Support
    • Cuba Relief >
      • Cuba Missions
      • Get Involved
      • Cuba Blog
      • Where We Work
      • Cuba History
    • Disaster Relief >
      • Africa
      • Asia
      • Haiti
      • Latin America
      • United States >
        • SBP-New York Thanks B'nai B'rith Disaster Relief
  • News & Media
    • B'nai B'rith Impact
    • B'nai B'rith Magazine >
      • 2020 Winter B'nai B'rith Magazine
      • Magazine Archives
      • Past Magazine Articles
    • Expert Analysis >
      • Policy and Advocacy
      • Israel
      • Seniors
      • Jewish Identity
      • Community Action
    • In the News
    • Sign Up For B'nai B'rith Email Newsletters
    • Press Releases
    • Podcasts
    • Webinars and Conversations
    • Zero.Dot.Two Initiative
  • Partner with Us
    • B'nai B'rith Today
    • Give to B'nai B'rith
    • Membership
    • Planned Giving & Endowments >
      • Bequests
      • Charitable Gift Annuities
      • Charitable Remainder Trust (CRT)
      • Donor Testimonials
    • Giving >
      • Donate Stock
      • Foundations & Corporate Giving
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      • Shop AmazonSmile
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