Most of my professional life has been spent creating and running programs for B’nai B’rith International, having spent the last 39 years as a member of the professional program staff. I cannot look at a newspaper, magazine article or television show without thinking about how the subject can be utilized as a program. As social media brings this content to us at a rapid fire pace, I get this information even faster. The challenge is putting this content into perspective and seeing that there are some issues that will always be relevant for a program that will interest a B’nai B’rith audience.
As the years go by, the specifics may have changed, but I see each program taking form as a six point star (especially since it makes a very nice visual on a power point presentation!).
You do not have to be a trend spotter or a programmer to see these subjects as important to people. It is most likely a topic that is important to you. In B’nai B’rith, these topics are reviewed by the program centers and committees that provide content for the events that are brought to B’nai B’rith and the community audiences.
We have also offered an interest census to help us understand what is important in programming. The topics come from the themes mentioned above, the news headlines, or as we see them defined during an election year, the topics that are on political party platforms. It may have been a recent lecture topic at other organizations or the result of the consensus of coalitions we are part of, to provide a thematic approach to a subject for the Jewish community to educate itself and act with a unified communal response.
B'nai B'rith International has widely respected experts in the fields of: