B’nai B’rith commends Scarlett Johansson for standing up to the anti-Israel boycotts, divestment and sanctions movement as it called for her to break her ties as a brand spokesperson for the Israeli company SodaStream.
In a statement from Johansson on the matter, she writes that SodaStream is committed “to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights.”
The actress also left her Oxfam ambassador position after the organization pressured her to sever ties with SodaStream.
B’nai B’rith International President Allan J. Jacobs and Executive Vice President Daniel S. Mariaschin sent Johansson the following letter of support:
“On behalf of B’nai B’rith International, we applaud your principled and broadminded defense of economic and social cooperation between Israelis and Palestinians.
Anti-Israel activists and supporters of the discriminatory boycotts, divestment and sanctions (BDS) movement have long engaged in a vicious campaign, rooted in anti-Semitism and aimed at demonizing and delegitimizing the Jewish state. Those that have chosen to align with BDS ultimately impede the peace process by opposing constructive dialogue between Israel and Palestinians. Your recognition of the positive impact of economic cooperation like that offered by the Ma’aleh Adumim SodaStream factory in the West Bank is an important rebuke to the BDS movement and a testament to the value of economic empowerment.
B’nai B’rith stands in solidarity with you and others who favor cooperation between Israel and Palestinians as a means to further the cause of peace. We encourage other public figures to follow your lead.”